I have been using this keyboard for 3 weeks so far.

Coming from a Razer Black Widow V4, which was riddled with issues from day one, it is great to have a product that does its primary functions well.

Something that stands out most is the way the keys/switches sound and feel.
Feels smooth and lubricated and sounds almost dampened.
Actuation point feels just right.

I have not used any of the other connectivity options, I remain wired, but this device is rich with connectivity options.

From a gaming perspective, there's a notch on the W, as it should be. Feels intuitive when gaming.
I can press numerous keys together with no ghosting.
Response times are perfect, no latency (But to be expected when wired).
I am impressed that the numpad and media keys all fit onto such a compact board - I did not want to sacrifice my numpad, but I did want something more compact for gaming.

I enjoy having ARGB lighting options directly on the keyboard, making it customizable without requiring the software, although the software will unlock additional dimensions of customizations.

The only 2 criticisms I have are as follows:
1. The Fn keys are not illuminated by the keyboards lighting - Wish I knew why they went with this design choice
2. The padding in the wrist pad is a bit thin - My previous Razer keyboard was unusuable, but the wrist pad was very comfortable in comparison.

All in all, I am very happy with the product - It feels like this product was designed with the consumer in mind and not the bottom line.

Has excellent build quality that feels solid and premium. The keys are satisfyingly thocky and give a great feel, making typing/gaming smooth and enjoyable for long sessions. Battery life is impressive too

Keyboard is great to use. Had it for a week now and types and sounds fantastic. The software to manage the keyboard is dogwater though and requires the keyboard to be connected wirelessly to change lighting. When connected via wired connection, lighting changes dont work. The wireless performance of the keyboard is great though with no latency.

Definitely a must-have keyboard with lots of cool features.
I'm super happy with it! Get it connected with ASUS Armoury Crate to unlock the power.